It turns out that seeking knowledge, absorbing its implications and seeking even more knowledge is a low, base and probably icky thing our brains do.
No surprise, that ol' demon "The Internet" feeds this contemptible and rat-like stimulus/response mechanism. Shame on us. Too bad they didn't figure this out in millenia past before australopithecus boisei got all huffy and full of seeker thinking, leading us all on the silly path we've taken to ultimate Ratdom. Tsk.
Read all about it, ye pitiful, sorry rats...
Seeking:How the brain hard-wires us to love Google, Twitter, and texting. And why that's dangerous. By Emily Yoffe